Helping brands command premium pricing with distinctive visual identities.
We design strategic brands that create real value through real connection.
Creating compelling brands that convert
1
DISCOVER
We start with strategic design research to establish your unique brand values. These values are evaluated against a larger competitive analysis to identify opportunity areas. From here we can define your distinct brand attributes.
Research
A inquiry and identification of your distinct brand values, which are then used to form the foundational structure of your brand.
Analysis
We create actionable insights based on opportunity areas revealed by comparative and competitive investigation.
2
DEFINE
Your brand takes shape with a logo – a brand mark in its most simple form. The logo is paired with specific typography and colors that support the brand’s strengths. These combined elements form the visual representation of your business, your brand identity.
Attributes
The definition of your brand personality, voice, and tone – a clear illustration of your objective brand experience.
Visual System
We craft your brand a custom logo, color palette, typography, and assets for marketing materials.
3
DELIVER
Brand guidelines maintain a consistent look, feel, and tone across your new identity. Strategic marketing materials are prepared for each specific business’s needs. And finally a brand asset library is built to share with internal teams and strategic partners.
Collateral and Packaging
The visual expressions of your brand from printed pieces and soft goods, to web and social assets.
Brand Guides
A guide for all brand experiences, new partnership opportunities, and maintaining consistency as your business grows.
Clients & Partners
Testimonials
“Patrick is a true craftsman – he has a deep understanding of design and is able to elegantly bring new ideas to life. He brings a fresh perspective to each project and is a great strategic partner on any team.”
“Patrick immediately understood what my book needed and executed a fantastic design on a tight deadline. I know for a fact that Patrick’s design helped drive book sales, and created an iconic cover that’s stood the test of time.”
“Patrick is a cultural force wherever he works and his good nature and can-do spirit is contagious; he makes others better. If you have the opportunity to work with Patrick, do it! I cannot recommend it enough.”
“Patrick’s direct impact on the project stemmed from his ability to actively listen, clearly understand the agency’s goals, and translate those insights into effective, high-quality design solutions.”
“Patrick redesigned my logo and a series of incredible film posters. He was thoughtful and insightful concerning our brand and delivered the project with style and finesse!”
“Patrick has a surgical eye for detail without ever losing sight of the bigger picture. What I admire most is his ability to collaborate with wildly different executives and guide them toward a shared vision of a new or revitalized brand. He’s like a benevolent warlock of branding – someone who can translate hazy values and abstract attributes into visuals that instantly make sense and tell a clear story.”
Design and creative direction focused on your brand identity.
PLC Design is the studio of Patrick L Crawford, a San Francisco based designer specializing in strategic brand identities. I collaborate with businesses, entrepreneurs, artists, and creatives to craft strategic design solutions and distinctive product experiences. I work with clients of all shapes and sizes to help them craft unique and enduring brand identities.
I develop brands for new businesses in need of a logo, identity, and strategy. I help companies that may have an existing brand, but they are struggling to connect with their intended audience. I collaborate with key stakeholders to discover the most relevant questions as a pathway to the best design solutions. My expertise lies in identifying and analyzing visual design insights in a clear and meaningful manner and translating them into tangible brand assets.
Every business and brand puts forth a unique story and perspective – my objective is to honor their vision with strategic design thinking that connects unique brand values to genuine experiences.
Begin crafting your new brand.
FAQ
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Projects are priced as packages at a flat rate and delivered in a set timeline. Project packages are flexible and scalable. We also offer customizable design, marketing, and strategy programs tailored to your business. The easiest way to get started is schedule a meeting and we can discuss your specific requirements. This way we can provide a project proposal that aligns with your vision and budget.
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Most standard brand packages run on a six week time frame. A larger project scope may require a longer overall timeline. The schedule and cadence can be adjusted depending on your specific project goals.
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You most likely have a proven business model with products in market, or investors backing a new product launch. You have a clear and focused growth model, and the desire to create a brand that will increase the scale of your business. You believe in what you do and are ready to find the ultimate visual expression of your brand.
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Yes, of course you can. So can everyone else in the world with an internet connection. If you want to truly differentiate from the competition and find your unique brand voice, we suggest booking a call with us and leave AI to handle customer service automation.
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We got you covered with a full menu of individual packaging, collateral, and marketing services priced separately from our brand packages.
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