Creating compelling brands that convert.

We craft strategic identities that create real value.

Close-up of a black textured surface with a metallic gold and copper logo in the shape of a stylized 'S'.
A vertical digital advertisement poster featuring a black and white profile photo of a woman with stylized makeup, on a beige tiled wall with shadow play. The text on the poster promotes ancient skincare with a modern approach, displaying the brand n
Business card for Redmint with logo, address, and website, displayed on a wooden stand against a light background.
A set of skincare products including a black box with white text, a brown bottle with a black pump labeled 'redmint Balance Deep Cleansing Oil', a smaller brown bottle with a pump labeled 'redmint Balance Cleansing Foam', and a brown jar labeled 'red
Person holding a beige tote bag with gold circular design and the word "redmint" on it, wearing a chunky knit sweater, against a plain gray background.
A collection of aesthetic presentation slides featuring text, images, and color palettes, with a focus on wellness, traditional Chinese medicine, and branding design.
Three health promotion posters with the titles 'Wellness Elevated,' 'Elevate Your Health,' and 'Natural Elevation' from Big Sky Health, featuring abstract mountain logos in the center of each poster, with a textured background in blue, white, and bei
Mountain peaks shrouded in fog with a quote that reads: "The mountains are calling and I must go" by John Muir on a cloudy sky background.
Collage of winter mountain and nature scenes featuring snow-covered peaks, a person dressed in winter clothing, reindeer, a white Arctic fox, and a snowy landscape
Webpage with a snow-covered mountain landscape background, the title 'Big Sky Health', a newsletter subscription form, and product list at the bottom.
Collection of presentation slides focused on mountain scenery, branding, and typography. Includes mountain landscapes, logo design guidelines, font specifications, color palettes, and motivational quotes, all with a minimalist and professional aesthe
Two cannabis edible product packages, one navy blue with green foliage design, and one white with green foliage design, both labeled 'APEX Cannabis Edibles Summit'. Beaded packaging with text and branding.
Dark website homepage with logo at the top, centered motivational message in italic white text about herbs and botanicals, centered "SUMMIT" in white at the bottom.
A promotional poster featuring a mountain with a cloud resting on its peak, with the text: "Grounded in nature and guided by science, our products harness the curative qualities of cannabis to help you elevate your health." The word "SUMMIT" appears
Two packages of organic cannabis products with a plant leaf in the foreground, one labeled 'peach' with a purple flower image and the other labeled 'aura' with green grass imagery.
Green plant leaves with the word 'Elevate' and text about cannabis benefits, with logo and 'SUMMIT' at bottom.
A wilted purple and pink rose on a light blue background with text reading "Naturally" and a paragraph about cannabis health products. The logo and the word "Summit" are at the bottom.
A collage of aerial photographs of different landscapes, including pink salt flats, red desert with vegetation, green wetlands, sand dunes, and a coastal area with water and vegetation.
A color palette chart labeled 'Natural Palette', featuring six color groups: Salt & Coral, Leaf & Pistil, Sand & Sky, Stone & Clay, Soil & Copper, Stream & River, each with three shades.
Printed paper with words in bold and outline fonts, including 'PHOENIX', 'KINGS' and other partial text, on a gray surface.
Three vertical banners hanging between stone columns. The left banner features a green background with a bronze dragon statue. The middle banner has a blue gradient background with white text about an exhibition. The right banner displays a yellow ba
Banner for the Asian Art Museum featuring a bronze mask sculpture and text about the exhibition dates from April 19 to July 22, 2024.
Three smartphones displaying exhibition posters about China's Bronze Age art and artifacts, each showing a different bronze artifact.
Close-up of an abstract illustration featuring three light-colored circular shapes against a dark background.
Abstract artistic clock with black hour and minute hands, white paint splatter background, and dark backdrop.
Posters for the movie 'Shrieek' featuring abstract, distorted images of human faces in blue and red tones with the title 'SHRIEEK' in bold red letters and tagline about the woods.
Promotional poster for the film 'Shriek,' directed by Marcelle Marais. The poster features two Polaroid-style photos of women: the left shows a woman with a snake-patterned body and an angry expression, the right shows a woman with wet hair and a blo
A group of women dressed in black robes with hoods, standing against a dark red background. A person in a plague doctor mask and black clothing with chains is in front, raising their hand. The image has the text 'TRITONIA FILMS' in white at the botto
Red and black poster with the word 'TRITONIA' in stylized white text in the center, with a small social media handle '@TRITONIAFILMS' at the bottom.
Black T-shirt with a geometric blue design and the text "FM FRENCH MIAMI" underneath, laid flat on a light background.
A person wearing a black T-shirt with a circular logo that reads "Round Sound Cymbals," features stars above the text, and includes "Oakland, CA" at the bottom.
A person holding a white tote bag with an abstract design and the word 'imagine' printed on it, next to a black T-shirt with a circular gradient design and the text 'UNIVERSAL SPHERE' on a plain white background.
Graphic with orange background and blue spiral rings, text reading 'Exponential Impact' and a paragraph about technological transformation, with a small logo of a blue arrow and the website 'newco.com' in the bottom right corner.
A promotional graphic with a logo in the top left corner, dark green background, and green text that says, "You are part of an amazing transformation. Together, we're changing the way our customers and partners connect to their audiences forever."
A website homepage with the logo 'NEWCO' in the top left corner and navigation icons in the top right corner. The main section features a heading 'AUDIENCE FIRST' followed by a paragraph about audience delivery systems. To the right of the main text,
A graphic depicting a stylized illustration of a city skyline, with bold text above that reads 'ALWAYS MOVING THE STRANGE MULTIVERSE OF VOIVOD'.
Open magazine with black and white pages. Left page contains text and an illustration with the band name 'Negatron'. Right page has a heading 'X-D PRESS EXCERPT' and lists band names and genres in three columns.
An open magazine on a white surface, showing a black page with a grisly design and a white page with text and a black-and-white photo of three people.
Book series titled 'Republic of Lies' by Anna Merlan with dark blue covers and a cover image featuring a folded dollar bill with an eye inside a triangle.

1

DISCOVER

We start with strategic design research to establish your unique brand values. These values are evaluated against a larger competitive analysis to identify opportunity areas. From here we can define your distinct brand attributes.

A white drawing compass on a black background

Research

A inquiry and identification of your distinct brand values, which are then used to form the foundational structure
of your brand.

Three overlapping Venn diagrams with black and white colors

Analysis

We create actionable insights based on opportunity areas revealed by comparative and competitive investigation.

2

DEFINE

Your brand takes shape with a logo – a brand mark in its most simple form. The logo is paired with specific typography and colors that support the brand’s strengths. These combined elements form the visual representation of your business, your brand identity. 

White icon of a flag on a flagpole waving in the breeze

Attributes

The definition of your brand personality, voice, and tone – a clear illustration of your objective brand experience.

White outline of a paper airplane on a black background.

Visual System

We craft your brand a custom logo, color palette, typography, and assets for marketing materials.

3

DELIVER

Brand guidelines maintain a consistent look, feel, and tone across your new identity. Strategic marketing materials are prepared for each specific business’s needs. And finally a brand asset library is built to share with internal teams and strategic partners.

A simple outline drawing of a cylindrical package.

Collateral and Packaging

The visual expressions of your brand from printed pieces and soft goods, to web and social assets.

Simple black and white compass icon showing a directional arrow.

Brand Guides

A guide for all brand experiences, new partnership opportunities, and maintaining consistency as your business grows.

  • A woman with shoulder-length wavy brown hair and light skin looks off to the side in an outdoor setting with blurry background.

    "Patrick is a true craftsman, he has a deep understanding of design and is able to elegantly bring new ideas to life."

    Yuliya Gorlovetsky
    Head of Product Design at Stripe

  • A woman with long, wavy brown hair, wearing a sleeveless black shirt, standing against a plain wall.

    "Patrick immediately understood what my book needed and executed a fantastic design on a very tight deadline."

    Anna Merlan
    Author & Senior Reporter at Mother Jones

  • A man with light skin, short curly brown hair, a beard, and glasses with black frames, smiling and wearing a patterned shirt

    "Patrick is a cultural force wherever he works and his good nature and can-do spirit is contagious; he makes others better."

    Nick de la Mare
    Founder & ECD at Lovable

  • A woman with curly white hair wearing red sunglasses and a yellow blouse, against a plain dark background.

    "Patrick developed a refreshed brand that elevated the overall look and feel, and introduced a clear visual cohesion."

    Lisa Goodfriend
    Director of Communications at St. Anthony Foundation

Clients & Partners

Accenture logo with white text on a black background
Logo for Asian Art Museum featuring a stylized Y with the text 'Asian Art Museum' beside it.
AT&T logo featuring a globe design and the company name in white on a black background.
Adobe logo with stylized 'A' and the word 'Adobe' in black.
Bank of America logo in white
Cisco logo with sound wave design above the company name.
Domino Data Lab logo in white.
frog design logo wordmark in white
Landor design and branding agency logo in white
Mozilla logo with white text on a black background.
Stripe logo in white.
White Philips logo in the center.
Harvard Business Review (HBR) logo in white.
Hyatt hotel logo on a black background.
DDB logo in white.
Chase logo with the word 'Chase' and a hexagon emblem on a black background.

Design and creative direction focused on your brand identity.

A man with long hair, a beard, and tattooed arms smiling in front of a wooden backdrop.

PLC Design is the studio practice of Patrick L Crawford, a San Francisco based designer specializing in strategic brand identity. I develop brands for new businesses in need of a logo, identity, and strategy. I help companies redevelop their existing brand to better connect with their target audience. I guide clients through the sometimes cryptic world of branding to identify tangible design solutions for their business. 

My expertise lies in identifying and analyzing visual design insights in a clear and meaningful manner and translating them into viable brand assets. Every business has a unique story and perspective – my objective is to honor this with strategic design thinking that connects values to effective brand experiences.

Begin crafting your new brand.

Get Started

FAQ

  • Projects are priced as packages at a flat rate and delivered in a set timeline. Project packages are flexible and scalable. We also offer customizable design, marketing, and strategy programs tailored to your business. The easiest way to get started is schedule a meeting and we can discuss your specific requirements. This way we can provide a project proposal that aligns with your vision and budget.

  • Most standard brand packages run on a six week time frame. A larger project scope may require a longer overall timeline. The schedule and cadence can be adjusted depending on your specific project goals.

  • You most likely have a proven business model with products in market, or investors backing a new product launch. You have a clear and focused growth model, and the desire to create a brand that will increase the scale of your business. You believe in what you do and are ready to find the ultimate visual expression of your brand.

  • Yes, of course you can. So can everyone else in the world with an internet connection. If you want to truly differentiate from the competition and find your unique brand voice, we suggest booking a call with us and leave AI to handle customer service automation.

  • We got you covered with a full menu of individual packaging, collateral, and marketing services priced separately from our brand packages.

  • Just answer a few quick questions →